Burst Media at a Glance
Established: 1995
Founders/Partners
- G. Jarvis Coffin III, President and Chief Executive Officer
- Bill Davlin
- Robert C. Hanna
- David E. Stein, Chief Technology Officer
Number of employees: 97 (As of December 31, 2007)
Headquarters: Burlington, Massachusetts, USA (Burst Direct HQ, Latham, NY)
Additional locations: Atlanta, Detroit, Chicago, Los Angeles, New York City, San Francisco, London UK
Mission
Burst Media works for independent web publishers to provide advertising representation, services, and technology across the broadest and deepest number of interest-based websites online.
Corporate overview
For the past 12 years, Web publishers, advertisers, and media professionals alike have relied on Burst Media to deliver consistent, bankable results. We’ve met our promise through a combination of technology, focus, and unwavering commitment to special-interest content and communities.
An online media and technology company founded in 1995, Burst Media provides products and services for web publishers that help them attract and meet the needs of advertisers. Burst Network sells the value of specialty-content web publishers to brand-focused advertisers. Burst Direct aggregates and optimizes inventory from a larger field of publishers for large scale direct marketers. Through its technology division, Burst markets its ad management solution, AdConductor™, to ad-supported business models such as ad networks, portals, and individual websites.
Some recent advertising customers:
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Press contacts:
David Cooperstein
Chief Marketing Officer
dcooperstein@burstmedia.com
Tel: (781)852-5460
Fax: (781)852-8676
History
BURST! Media was founded in October 1995 by a group of experienced advertising and technology executives. Established when the e-commerce and Internet media phenomenon was just beginning, the company began by representing a group of approximately 50 Independent Websites. These Publishers – and the advertisers who find their audiences to be attractive targets – endure as the primary focus of the Burst Network, which currently encompasses more than 4,200 Websites.
Other key company milestones for Burst Media include the following:
| 1995 | |||
| BURST! Media is founded by advertising agency and technology professionals as one of the first ad networks | |||
| 1996 | |||
| Forrester Research publishes its inaugural report on Internet advertising, and concludes that advertising networks will "dominate" ad sales; BURST! Media is identified as an early contender in the field | |||
| 1998 | |||
| BURST! Media announces the addition of its 1,500th publisher | |||
| 1999 | |||
| BURST! Media offers its first demographic survey to publisher sites | |||
| 2000 | |||
| BURST! Media serves more than 1 billion impressions per month | |||
| Becomes the first online advertising network to become system certified by BPA Worldwide | |||
| 2001 | |||
| BURST! Media is ranked in the top 25 of the Inc. 500 | |||
| 2002 | |||
| BURST! Media launches Online Insights, a monthly newsletter featuring original research | |||
| Launches its proprietary ad management product, AdDesktop, to allow publishers to create and run their own campaigns | |||
| 2003 | |||
| BURST! Media serves 3 billion impressions per month | |||
| 2004 | |||
| BURST! Media celebrates its fifth consecutive year of BPA certification | |||
| 2005 | |||
| BURST! Media is named the 11th-fastest growing private company in Massachusetts by the Boston Business Journal | |||
| Launches Burst AdConductor Enterprise, a complete ad management system | |||
| Opens a London office to represent UK Websites and sell directly to UK advertisers and advertising agencies | |||
| Introduces a series of behavioral targeting solutions | |||
| 2006 | |||
| BURST! Media rebrands itself as Burst Media and goes public on the London Stock Exchange's AIM Market | |||
| Burst Media introduces in-page streaming video ads | |||
| Burst Direct, Burst Media's performance-driven ad network, is launched | |||
| Burst's core business - distribution of brand advertising across the Internet -- renamed Burst Network | |||
| AdConductor serves 6 billion ads monthly | |||
| 2007 | |||
| Burst Media expands its executive management team | |||
| Burst Media and Reed Business Information launch a new online B2B advertising network | |||
| The Burst Publisher Account Center is introduced to help publishers track their revenue faster and easier | |||
| Burst AdConductor's optimizer is enhanced to provide greater ad campaign efficiency to advertisers | |||
| 2008 | |||
| Burst launches Moms Network, a brand-focused collection of high input sites | |||
| Burst adds mobile display capability through partnership with Quattro Wireless | |||
| CDKitchen.com and Burst Network launch CDKitchen Cooking Network to cater to online food lovers and their advertisers | |||
