AdConductor Desktop:
Enhancing campaign performance

One of the toughest challenges Web publishers face involves scaling their advertising operations to match the growth of their audience and their advertising programs. The decision whether to build on existing internal systems, or to acquire those capabilities by working with a third-party resource, can have a major impact on the profitability of your business.

AdConductor' Desktop solution is designed for publishers who are looking for core ad serving and campaign management capabilities that complement or enhance the systems they already have in place, (Burst also offers AdConductor Enterprise for publishers who require an end-to-end solution for managing the complete range of advertising functions.)

AdConductor Desktop offers unified traffic forecasting, order entry, campaign management, campaign optimization, and reporting - features that give publishers greater control over their online advertising functions. The system also features the ability to offer advanced targeting features to their advertisers – such as geo-targeting and keywords – as well as enhanced campaign performance and support for rich media creative.

Scalable and secure

AdConductor Desktop simplifies the management of your site’s advertising programs, and provides an attractive alternative to in-house and open-source solutions. The system incorporates Burst Media's twelve years of technological innovation and online advertising best practices, and delivers those capabilities via secure ad serving data centers. Burst Media provides a full program of maintenance and upgrades in support of the system – a critical advantage for publishers with limited in-house IT resources. And because AdConductor Desktop is fully scalable, you can incorporate additional modules into your solution as your needs – and advertising programs – grow.

To learn more about AdConductor Desktop, call AdConductor Sales, at 781-852-8400 or send an email by clicking here.


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