Network Advertisers

IAB STANDARD CREATIVE UNITS
Unit Dimensions
(Pixels)		 Max GIF/JPEG
File Size		 Example
Banner 468 x 60 15k View Actual Size
Box 300 x 250 30k View Actual Size
Leaderboard 728 x 90 30k View Actual Size
Skyscrapers 120 x 600 30k View Actual Size
Wide Skyscrapers 160 x 600 30k View Actual Size
Vertical Banners 120 x 240 15k View Actual Size
Headliners 125 x 250 15k View Actual Size
Cubes 125 x 125 15k View Actual Size
RICH MEDIA CREATIVE FORMATS
Max File Size
HTML 15k JavaScript 20k
Flash 30k DHTML 20k
IFrames 20k Audio 50k

Flash

Advertisers must provide Flash files in .fla format and the names of the fonts that are used in the creative. Burst may need to modify Flash files in order to add click-tracking capabilities. Click tracking is required for CPC campaigns and is strongly recommended for CPM campaigns.

Auto Launching Units Dimensions (Pixels) Max File Size Example
Pop-Ups All sizes 20k N/A
Pop-Unders up to 720 x 400 20k View Actual Size
Interstitials N/A N/A

Layer Technology

Burst supports other above-page or between-pages layer ad units, including EyeBlaster, Eyewonder, CheckM8, Pointroll, Viewpoint, and Rovion, as requested by the advertiser and agreed to by our publishers. Each creative has several delivery options including:

    1. Session-level frequency caps that limit the number of times a site visitor will see your message during a site visit.
    2. 24 hour frequency caps that limit the number of times a site visitor will see your message in a 24 hour period.

Layer campaigns:To ensure delivery, the minimum frequency cap is one impression per visitor per 24-hour period. For best delivery, one layer ad per browser session is recommended.

Rich Media, Audio, and Layer Units Action Policy

All creative actions (i.e. audio play, expansion beyond original dimensions, launching a new browser window etc.) must be initiated by the user, and have a visible, functioning close/exit button.

Traffic Instructions

Please send all creative instructions to your campaign manager.
For questions on creative contact ads@burstmedia.com.

Insertion orders and creative materials should include:

  1. Name of advertiser
  2. Product
  3. Start and end dates
  4. URL to which each creative points
  5. Name and telephone number of the client/agency contact
  6. Signed insertion orders for standard creative units are due at least 24 hours prior to launch date
  7. Signed insertion orders for rich media creative units are due at least 48 hours prior to launch date

Scheduling

One Day Two Days Two Days ** Three Days **
GIF HTML Flash Layer Technology
3rd Party GIFs I-Frames Shockwave
3rd Party Rich Media Audio
JavaScript DHTML

**All Time Estimates Refer to Business Days.


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