Burst's Suite of Targeting Tools

Precision targeting your way.

Burst Network's targeting tools offer virtually unlimited solutions. Target at the network level, pick your own sites and content channels, or hone in on a specific audience.

Network Targeting:
Geographic

Geographically target your campaign to visitors in specific locations such as country, state, DMA, or MSA.

Demographic

Demographically target your campaign to broad or narrow audience segments such as men, women, teens, adults 25-34 years, household incomes of $100,000 or higher, and others. Our targeting is based on survey data from visitors to our member sites.

Daypart

Target your campaign by Time of Day and/or Day of Week so that your message appears when the time is right.

Site Targeting:
Content Channel

Target predefined content channels or create a custom designed high indexing channel.

Custom Network

Target a select group of hand picked sites based on your specific criteria.

Vertical Network

Target a specific audience that shares a similar life stage or psychographic.

User Targeting:
Behavioral

Behaviorally target your ad message to users based on web surfing behavior on or off Burst Network.

Remarketing

Retarget consumers who have previously visited your Web site or landing page when they visit any site within Burst Network.

Sequential

Sequentially target your campaign creative by using your choice of trackable events such as click, action, site visit, or ad view.


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