Spending Season 2013: Preferences, Intentions and Devices of Holiday Shoppers
Consumer marketers have reason to celebrate this season. According to NRF, holiday sales in November and December are projected to increase 3.9% to $602.1 billion—a percentage increase that edges 2012’s actual 3.5% holiday season sales growth, and remains higher than the 10-year average year-overyear holiday sales growth of 3.3%. In addition, Shop.org expects online holiday sales in November and December to grow between 13%-15% over last holiday season to as much as $82 billion.
In early October 2013, Burst Media surveyed 993 US online adults aged 18 or older about how and when they plan to shop for the holidays. In a year where Hanukkah starts before Thanksgiving and Cyber Monday falls in December for the first time since 2008, respondents to our survey are ready to hit the malls and shop online—and they will use their mobile devices to shop in a variety of ways.