It is often said that small businesses make up the lifeblood of the economy. The same can be said about the Internet – the lifeblood of the Internet is the medium and small sites that collectively reach hundreds of millions of dedicated web users who return countless times to them during a month.

These sites make up the Long Tail of the Internet. The Long Tail is community. It is made up of the millions of web sites where groups of people gather to explore their passions, on topics that range from financial news, and wellness - to cooking with curry, and reality TV.

The Long Tail is not about niche audiences. It is the power of collective audience and the Internet's near limitless opportunity to aggregate, segment, define, and embrace them.

The Long Tail is the foundation of the Internet, and what Burst Media has represented since its founding in 1995. We have unwaveringly supported Long Tail publishers by providing them with the products and services they need to efficiently monetize their site. This support has allowed Long Tail publishers to build and grow their sites, and continue to produce the content people flock to every day.

With the Long Tail publisher as our key constituent, we have aligned ourselves with those closest to the needs of their audiences, enabling us to deliver value to the advertisers who wish to reach those audiences with appropriate messages.