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Creative Specifications

IAB Compliance

Burst Media is in compliance with IAB's Product Guideline standards including: Rich Media Creative Guidelines, Universal Ad Package (UAP), Digital Video Ad Format, (VAST) Digital Video Ad Serving Template, and (VPAID) Video Player-Ad Interface Definitions.

IAB Standard Creative Units


Unit	Dimensions (Pixels)	Max GIF/JPEG File Size	Example
Banner	468 x 60	50k	View Actual Size
Box	300 x 250	50k	View Actual Size
Leaderboard	728 x 90	50k	View Actual Size
Skyscrapers	120 x 600	50k	View Actual Size
Wide Skyscrapers	160 x 600	50k	View Actual Size
Pop-up	250 x 250	50k	View Actual Size
Half Page	300 x 600	50k	View Actual Size

Standard Traffic Instructions

Please send all creative instructions to your campaign manager.
For questions on creative contact ads@burstmedia.com.

Insertion orders and creative materials should include:

1. Name of advertiser
2. Creative product (ie. rich media vendor name, targeting etc)
3. IAB creative size
4. Start and end flight dates
5. URL to which each creative points
6. Name and telephone number of the client/agency contact

Standard/ Traffic Scheduling

48 Business Day Hours is Required for All Standard Tag Implementation

Custom Rich Media Creative Formats

Accepted Formats	HTML, DHTML, JavaScript, Audio and Flash in any of the standard sizes.
Accepted Vendors	Eyewonder, Spongecell
Ad Serving	We accept most forms of third-party redirects except DART redirect tags and any third-party redirect tags that do not allow us to append our cache buster and click-tracking URL.
Max. File Size/Weight	50K
File Formats	Flash, javascript and HTML; iFrame accepted.

Custom Rich Media Flash Specifications

Flash Versions Must run at 18 frames per second or less	Version 6,7,8,9
Advertisers must provide	.fla files (and any corresponding embedded third-party Action Scipting code, and all corresponding fonts)
Click Tag Instructions	on (release) { getURL(clickTAG, "_blank"); }
Click Tag Modifications	Burst may need to modify Flash files in order to add click-tracking capabilities. Click tracking is required for CPC campaigns and is strongly recommended for CPM campaigns. All in-page ad units should spawn a new browser window when clicked.
Rich Media Preferred Tracking Method	We strongly recommend advertisers include a tracking pixel to be implemented to count the impression upon the display of the content for Rich Media ads.
Video Preferred Tracking Method	We strongly recommend advertisers include a tracking pixel to be implemented to count the impression upon post-buffer playing of the video.
Max. File Size/Weight	50K
Max. Looping	15 seconds
Max. Animation Length (Auto-Initiation Only)	30 seconds suggested
Video Format	Digital: 680x480 uncompressed .mov file
Video Length	Recommended: :30 seconds
Video Initiation	User- Initiated

All creative actions (i.e. audio play, expansion beyond original dimensions, launching a new browser window etc.) must be initiated by the user, and have a visible, functioning close/exit button.

Sound Initiation	User- Initiated
Max. Sound Length (Auto-Initiation Only)	15 seconds
Max. Expandable Format Size (Max. Banner Size, Max. Pixels) N/A	728x90 expands to varying size depending on vendor used 300x250 expands to varying size depending on vendor used 160x600 expands to varying size depending on vendor used
Expandable Direction	Must Expand Right or Left for 300x250, 160x600 Must Expand Down for 728x90
Close Button	Mandatory close button. Method of close must match method of expansion
Close Button Size	At least 16 x 16
Mouse-over Hot Spot Size	Should not exceed 1/3 of ad space

Custom Rich Media Production Scheduling

Production Time Requirement	Ad Type	Sample/ Specifications	Scheduling
5 Business Days	Spongecell-	View Sample Specs	View Schedule
10 Business Days	Floater	View Sample Specs	View Schedule
10 Business Days	Expandable	View Sample Specs	View Schedule
10 Business Days	Peel Back	View Sample Specs	View Schedule
10 Business Days	Interstitial	View Sample Specs	View Schedule

Custom Rich Media Traffic Instructions

Please send all creative instructions to your campaign manager.
For questions on creative contact ads@burstmedia.com.

Insertion orders and creative materials should include:

1. Name of advertiser
2.Rich Media Creative product (ie. rich media vendor name, targeting etc)
3. Start and end flight dates
4. URL to which each creative points
5. Name and telephone number of the client/agency contact