• Remarketing - retargets consumers who have previously visited an advertiser’s web site or landing page(s)

• Sequential – utilizes trackable events such as click, action, site visit or ad view to sequence campaign creative

• Creative Retargeting – places a pixel on campaign creative running outside of Burst Direct to retarget all visitors who have viewed the brand or product message the next time they visit a site within Burst Direct

• Intent/Interest Retargeting –utilizes user data from web sites in Burst Direct and from 3rd party providers to target users who have shown active interest in a product or service.

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Content Channels
Target your audience on our 20 focused content channels (and more than 400 sub-channels) that cover a variety of topics including Automotive, Hobbies, Business and Finance, Sports and many more. Click here to see all of our Content Channels

Custom Networks
Target your audience on a group of quality sites, hand selected for inclusion based on your specific requirements. Learn More about Custom Networks

Vertical Networks
Our Vertical Networks allow you to target specific online segments based on psychographics and life stages - like Moms, Baby Boomers, Thought Leaders and Family Builders. Click here to see our Vertical Networks

Contact a Burst Network Account Executive for more information about Site Targeting

Remarketing
Burst's Remarketing solution gives you the ability to reconnect with consumers who have previously visited your web site or landing page when they visit one of the 4,700 web sites represented by Burst Network.

Creative Retargeting
Creative Retargeting allows you to place a pixel on a campaign creative running within and outside of Burst Network and retarget visitors online who have viewed your brand or product message the next time they land on a site within Burst Network.

In-Market or Intent Data
Signifies purchase behavior extracted from branded sites with access to purchase, shopping comparison, or auction behavior. Examples of intent behaviors include price search by make and model for a car, travel search by destination city, and activity on loan calculators and comparison sites.

Interest (Contextual/Semantic) Data
Are based on the type of web site a browser visits. For example, if a user visits a sports site often, an advertiser can infer that the user is interested in sports. Examples of interest behaviors can include contextual or semantic targeting:

• Contextual advertising scans website text for certain keywords. When the words are detected, a contextual advertising system will send predetermined ads targeted to those keywords to the web page being scanned.

• Semantic advertising works by having the ability to understand page meaning, and relate content to refined ad categories. Semantic advertising results in ads with a much greater chance of relevance to the content being viewed. This means, being able to filter page content to find associated words on web pages to match the topics.

Demographic Data
Registration-based consumer profile information usually, age, gender etc..

Contact a Burst Network Account Executive for more information about Behavioral and User Targeting